How Will AI Impact Review Fraud in the Travel Industry?
How Will AI Impact Review Fraud in the Travel Industry? Businesses rely heavily on online reviews to appeal to customers. For example, one survey found that 95 per cent of consumers read reviews before buying a product or service, and 58 per cent said they would pay more for products and services from […]
Rethinking Risk
How trust accounts will reduce risk for the travel industry The pandemic revealed that the travel industry has a problem with risk and liquidity. When travel providers received a tidal wave of refund requests when the COVID-19 pandemic began in early 2020, it was clear that travel payments and their associated risk needed a rethink. […]