The Role of Trust and Loyalty in B2C Travel
The Role of Trust and Loyalty in B2C Travel The importance of trust in business cannot be understated. Trust must be earned. But, once earned, it is fragile—one slip-up is enough to shatter it completely. Unfortunately for the travel industry, trust was lacking even before the pandemic hit. Discontent and distrust in the industry […]
Travel subscriptions: are they the future?
Travel subscriptions: are they the future? Here at Trust My Travel, we’re always looking to the future and are continually intrigued by the latest industry developments and innovations. One particular prediction has caught our attention recently: several prominent travel organisations have touted subscriptions as ‘the next big thing’ in the travel industry. We decided […]
The Future of Payments: the diversification of alternative…
The Future of Payments: The diversification of alternative payment methods The travel payments landscape is experiencing a transformation. There is a growing trend towards fragmentation in the global payments market, with payments being spread between a number of different payment companies and methods. Alternative payments are defined payment methods that […]
Introducing Trust Protects
Introducing Trust Protects What is Trust Protects? Trust Protects is a customer-facing validation of financial protection for your customer’s payments. More than ever, travellers want proof that their money is safe when they book. When the COVID-19 pandemic began in early 2020, traveller trust declined suddenly and dramatically. Understandably, many travellers who were […]
Interview: Will Plummer, CEO of Trust My Group
Interview: Will Plummer, CEO of Trust My Group Posted by Luke Kenna, Business Development Executive at ICS-digital October 28, 2021 Over the past 18 months, almost every travel brand has been affected by the global coronavirus pandemic. The travelling public lost the freedom to venture abroad due to a near standstill in international […]
Trust My Travel technology modernises sector’s…
Trust My Travel technology modernises sector’s outdated approach to risk management Posted by Lee Hayhurst on Nov 23rd, 2021 at 18:14 Firm rebrands to Trust My Group and brings A-rated failure insurer into travel with Trust Protects Trust My Travel has introduced new risk management technology to help industry insurers and merchant acquirers better understand and manage their […]
Industry Event: Travolution Euopean Summit, May 2022
Travolution Euopean Summit, May 2022 I had the pleasure of attending the Travolution.com Summit last week. It is so great to be back meeting people face to face again rather than with the screen fatigue that set in through the pandemic. Bookings are up, but there is a genuine realisation that the travel landscape […]
Payments. Do you always need an alternative?
Payments. Do you always need an alternative? For years I’ve advocated the need for alternative payments for businesses to enter and benefit from different markets. 50% of German online retail is done through non-card means, and the figure is similar for the Netherlands; South East Asia is used to the super app. I would […]
Five industry statistics you need to know
Five key travel industry statistics you need to know
Four ways to increase conversion at…
Now that travel is on the road to recovery, you’ll want to ensure that your checkout page isn’t scaring travellers away. No matter how excited someone is about the prospect of an exciting trip, a nightmare checkout page can still scare them off. Increasing sales conversion on your checkout page could be as simple as […]
